Think of your website as the face of your company. In fact, for the wider world out there, it IS the face of your company. However, it is not just a façade. It is a working template that must engage and interact with readers. It must draw in people by connecting and showing up on other websites, forums, blogs, vlogs, search engine and the wider web space. It must not only catch the random surfer’s attention, but also keep it hooked.
Web development is that tool which enables your website to combine the aesthetics of its design with the practicality of its functioning. Think of website development as the backdoor worker that does all the work behind your website. It is a dynamic field that is changing even as you read this article.